Wednesday, May 18, 2022
No Result
View All Result
Cryptic11K
  • Home
  • Sales
  • Starting a Business
  • Customer Service
  • Social Media
  • Time Management
  • Marketing
  • Growth Strategies
  • Home
  • Sales
  • Starting a Business
  • Customer Service
  • Social Media
  • Time Management
  • Marketing
  • Growth Strategies
No Result
View All Result
Cryptic11K
No Result
View All Result
Home Social Media

The Days of Calling on a Hotline Are Gone. Social Media is King.

by Cryptic11K
in Social Media
1640280918 GettyImages 1151746426
10
SHARES
112
VIEWS
Share on FacebookShare on Twitter

Opinions expressed by Entrepreneur contributors are their own.

Producers and consumers coexist and depend on each other to survive. In the business world, a producer is an entity that can generate a product, while a consumer is any entity that utilizes that product. However, while consumer audiences remain the same and producers of similar products are many, several practices exist between the demand and supply settings. Marketing is one of those practices exerted by producers to convince consumers to buy their products. Until a decade ago, companies concentrated on promoting their products solely through traditional media — newspapers, TV, radio and promotional flyers. Yet, the modern age saw the invasion of social media as a reliable tool to bridge the gap between producers and consumers.

Social media’s influence

Social media distinguishes itself from traditional media with its two-way communication, as inputs from consumers form the public reputation of producers.

In an interview published by the Harvard Business Review, Coca-Cola CEO Muhtar Kent declared, “Five years ago social media was 3% of Coca-Cola’s total media spend. Today it’s more than 30% and growing fast”.

To come to grips with the situation, producers around the globe found the need to recruit brand managers, public relations practitioners and social media managers.

Related: 5 Smart Ways to Use Social Media to Grow Your Business in 2019

The need for a good social media strategy

Producers are always on their toes to mold their image on social networks regarding visibility and influence. For this to happen, producers are pressured to create a workable and reliable social media strategy before participating in a social media campaign. Once a carefully considered strategy is in play, customer loyalty and engagement rewards are potentially significant.

As a rule, a brand’s reputation on social media relies on the wish and will of consumers. It is consumers that decide on how to construe a brand. Therefore, producers have the primary responsibility to communicate efficiently and commendably on online social platforms. Besides, since social media endorses the electronic word of mouth (eWOW) communication style among consumers, it has become easy to spread any positive or negative testimonial made by prospective, current or previous consumers about a producer to a crowd of people and establishments through the internet.

Related: 8 Simple Ways to Make Social Media Work for Your Business

The modern age

The days of calling on a hotline, and complaining to a producer about a deficiency in its product, is disappearing fast. In this modern age, where every consumer is busy in their way, no one has the time to spend an hour over a phone call where the producer keeps passing your call to the concerned person or department to solve a problem. Today, consumers want to be heard by producers and be responded to effectively in the least amount of time.

Consumers require producers to be socially receptive, whereas manipulative promotions of products appear archaic and unfashionable. No other comic book character has a more ideal summation of the situation of producers on social media platforms than Spider-Man’s celebrated, “With great power, comes great responsibility. This is my gift, my curse”. While companies can have a good hold of their various audiences on social media and create an optimistic rapport with consumers, social media can also be an absolute nightmare for companies if things go wrong online. Social media has the power of spreading the news to a large audience — unlike the traditional print and broadcast medium — in a short time.

The real challenge in bridging the gap between producers and consumers is not content creation, but rather finding content that works. The sooner a producer engages in conversation with its audiences on social media, the better off it is. Producers have the responsibility to be abreast of the ever-changing trends in society and invest actively in PR, marketing and brand managers. The consumer is the king — not the producer.

Related: 10 Laws of Social Media Marketing

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Share 0
Cryptic11K

Cryptic11K

Related Posts

1639423923 GettyImages 1326115388

How to Create Social Media Videos That Lead to Purchases

by Cryptic11K
May 17, 2022
0

Opinions expressed by Entrepreneur contributors are their own. Consumers sure do love their video — particularly on social media. No fewer...

Why PR Professionals Need to Pay Attention to the Social Media Revolution in the Sports Industry

Why PR Professionals Need to Pay Attention to the Social Media Revolution in the Sports Industry

by Cryptic11K
May 17, 2022
0

Opinions expressed by Entrepreneur contributors are their own. In a nutshell, a sports organization provides services, which it must sell...

1639774623 shutterstock 411716665

3 Ways Direct-to-Consumer Brands Can Leverage Media Coverage

by Cryptic11K
May 17, 2022
0

Opinions expressed by Entrepreneur contributors are their own. The digital marketing landscape has undergone a drastic shift. No longer can...

1640063329 GettyImages 1236901426

Buying Instagram Followers Is a Useless Strategy

by Cryptic11K
May 17, 2022
0

Opinions expressed by Entrepreneur contributors are their own. Buying followers on Instagram is becoming more popular, with many celebrities, influencers and...

1638899995 GettyImages 1235604538

6 Tips to Grow Your Business on TikTok With Ads and Influencers

by Cryptic11K
May 17, 2022
0

Opinions expressed by Entrepreneur contributors are their own. With its fast-paced, attention-grabbing short-form video content, TikTok has become the fastest...

1623171312 dunlap hero image

This TikTok Star, Who’s Made $1 Million in 2021, Tackles the ‘Taboo’ Topic of Money and Reveals the Major Flaw in Dave Ramsey’s Approach

by Cryptic11K
May 17, 2022
0

From a young age, Tori Dunlap was familiar with personal finance. Her parents gave her a strong financial education, and...

0 0 votes
Article Rating
Subscribe
Login
Notify of
guest
guest
0 Comments
Inline Feedbacks
View all comments

Recommended

How To Improve Your Engagement on Instagram

How To Improve Your Engagement on Instagram

2 days ago
1639423923 GettyImages 1326115388

How to Create Social Media Videos That Lead to Purchases

2 days ago

Popular News

    • 1641335035 GettyImages 1006512390
      How to Earn an In With the Supportive Partners You Need
    • 1640291354 ent22 janfeb strategies
      When to Launch An Illegal Product
    • 1641485338 RESTAURANTINFLUENCERSEPISODE1 SAMTHECOOKINGGUY
      Build A YouTube Following With Authentic Content
    • 1640123968 ent22 janfeb sixways
      6 Founders on When to Accept ‘No,’ and When to Persevere
    • 1641507121 GettyImages 1257750305
      4 Annoying Things That Drive Away Loyal Customers

    Support

    • Contact
    • Disclaimer
    • Home
    • Privacy Policy
    • Terms And Conditions

    Categories

    • Customer Service
    • Growth Strategies
    • Marketing
    • Sales
    • Social Media
    • Starting a Business
    • Time Management

    More News

    • 1641335035 GettyImages 1006512390
      How to Earn an In With the Supportive Partners You Need
    • 1636562366 BirdBirdEntrepreneurImage
      The Power of Having Core Values
    • Home
    • Privacy Policy
    • Contact
    • Disclaimer
    • Terms And Conditions

    © 2022 Cryptic11K - Your SEO Doctor

    No Result
    View All Result
    • Sales
    • Customer Service
    • Starting a Business
    • Social Media
    • Marketing
    • Time Management
    • Growth Strategies

    © 2022 Cryptic11K - Your SEO Doctor

    wpDiscuz
    0
    0
    Would love your thoughts, please comment.x
    ()
    x
    | Reply