Thursday, May 19, 2022
No Result
View All Result
Cryptic11K
  • Home
  • Sales
  • Starting a Business
  • Customer Service
  • Social Media
  • Time Management
  • Marketing
  • Growth Strategies
  • Home
  • Sales
  • Starting a Business
  • Customer Service
  • Social Media
  • Time Management
  • Marketing
  • Growth Strategies
No Result
View All Result
Cryptic11K
No Result
View All Result
Home Marketing

3 Ways Covid-19 Has Changed the Marketing World

by Cryptic11K
in Marketing
3 Ways Covid-19 Has Changed the Marketing World
10
SHARES
107
VIEWS
Share on FacebookShare on Twitter

Opinions expressed by Entrepreneur contributors are their own.

It’s been written countless times already, but the pandemic has changed virtually every industry, and has had a uniquely fierce impact on the marketing landscape. In today’s digital and 24/7 media world, as it adapts to a seemingly ever-changing “new normal,” marketers must be quicker than ever to pivot at a moment’s notice: Attention and time are currencies that have become priceless commodities. From working from home (while perhaps providing child or elder care) to the constantly growing number of screens, devices and other entertainment options millions have access to, consumers are busier, more fragmented and more distracted than ever before. From a marketing perspective, what might have worked or been considered best practices less than 24 months ago has been thrown out the window.

Here are some key disruptive shifts that will change the marketing world over the next decade-plus.

1. The fostering of real human connection

In marketing, messaging is and always will be king, and empathy, warmth and compassion are just a few emotions that consumers are expecting from favorite brands. Lacking authenticity is an instant turnoff for audiences, with no shortage of competitors for them to turn to. It is mission critical for marketers to strike the right balance in their messaging and approach to this though: If it comes off as too over-the-top, forced or tone deaf, it will backfire and leave a bad taste.

Also, with so many individuals having dealt with their own personal struggles and hardships throughout the pandemic, the last thing they want is for a brand to sell at them and push generic marketing messages. Consumers are looking for hope, answers, support, compassion, a laugh or anything that solves a problem or provides them with a much-needed distraction.

Related: What I Learned About Business and Human Connection From Live Streaming for 100 Straight Days

2. The metaverse

Mark Zuckerberg’s metaverse is just getting started, and marketers paying attention appreciate that it will become a new frontier. Because, even though we in the U.S. are beginning to see light at the end of the pandemic tunnel (even if it’s in the form of a fast-evolving vaccine process), there are other countries now entering into more lockdowns. Countless millions are still or will be stuck at home, many accepting that they may be working remotely for quite some time. As a result, they are spending more time in the digital space than ever, both professionally and in leisure hours, which has presented marketers with the chance to create online campaigns that catch their attention.

3. Micro-influencers killing off the corporate spokesperson

“Who is delivering today’s message or experiences?” That’s usually the million-dollar question … until now. Every social-media platform has seen a rapid increase of users flock to their apps since the start of the pandemic. With so many consuming digital media at record numbers, influencers capable of building trust and credibility became the new darlings of brand messaging. These macro- and micro-influencers brought much needed authenticity and relatability to consumers looking to connect in a more genuine manner, as opposed to the traditional approach of a stuffy, corporate mascot or A-List celebrity spokesperson.

Related: How Influencer Marketing Took Power, and What the Future Holds

As marketers and PR professionals lay out plans for 2022, all eyes are on the upcoming media strategies that will be most prevalent in the year to follow. If the current pandemic has taught the industry anything, it’s that individuals must be vigilant when it comes to the ever-evolving media landscape if they want to best serve their clients and businesses. As you begin to plan for success, keep these media strategies top of mind to drive ROI and true impact.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Share 0
Cryptic11K

Cryptic11K

Related Posts

Top Podcasting Benefits for Entrepreneurs

Top Podcasting Benefits for Entrepreneurs

by Cryptic11K
May 17, 2022
0

Opinions expressed by Entrepreneur contributors are their own. If you've got a business to promote, podcasts are one of the...

7 Ways to Boost Client Retention and Prepare for Inflation

7 Ways to Boost Client Retention and Prepare for Inflation

by Cryptic11K
May 17, 2022
0

Opinions expressed by Entrepreneur contributors are their own. Now is the time to brace your business for inflation. Costs are...

Step 1 to Personal Brand Building is Not What You Think

Step 1 to Personal Brand Building is Not What You Think

by Cryptic11K
May 17, 2022
0

Opinions expressed by Entrepreneur contributors are their own. Personal branding is an unquestionably hot topic these days. If you explore...

1640721762 GettyImages 1183941934

How to Choose the Best SEO Software for Your Business

by Cryptic11K
May 17, 2022
0

Opinions expressed by Entrepreneur contributors are their own. Selecting SEO software is not easy — it can be quite expensive,...

How Targeted Programmatic Display Can Help Grow Your Business

How Targeted Programmatic Display Can Help Grow Your Business

by Cryptic11K
May 17, 2022
0

Opinions expressed by Entrepreneur contributors are their own. Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among...

1640722912 GettyImages 642293251

4 Tips for Designing Engaging Out-of-Home Advertising in 2022

by Cryptic11K
May 17, 2022
0

Opinions expressed by Entrepreneur contributors are their own. Out-of-home (OOH) advertising allows brands to meet people where they are in...

0 0 votes
Article Rating
Subscribe
Login
Notify of
guest
guest
0 Comments
Inline Feedbacks
View all comments

Recommended

Why Is Your Backlink Profile So Important for SEO?

Why Is Your Backlink Profile So Important for SEO?

2 days ago
1640964699 JamieFreed2 formatted

This Celebrity Talent Manager Is Offering a 12-Step Online Course on the Business of Acting

2 days ago

Popular News

    • 1641335035 GettyImages 1006512390
      How to Earn an In With the Supportive Partners You Need
    • 1640291354 ent22 janfeb strategies
      When to Launch An Illegal Product
    • 1641485338 RESTAURANTINFLUENCERSEPISODE1 SAMTHECOOKINGGUY
      Build A YouTube Following With Authentic Content
    • 1640123968 ent22 janfeb sixways
      6 Founders on When to Accept ‘No,’ and When to Persevere
    • 1641507121 GettyImages 1257750305
      4 Annoying Things That Drive Away Loyal Customers

    Support

    • Contact
    • Disclaimer
    • Home
    • Privacy Policy
    • Terms And Conditions

    Categories

    • Customer Service
    • Growth Strategies
    • Marketing
    • Sales
    • Social Media
    • Starting a Business
    • Time Management

    More News

    • 1640288271 ent22 janfeb bigidea
      The Era of Blitzscaling Is Over. As a VC, My Money Is On ‘Responsible Growth.’
    • 1640286113 GettyImages 475285627
      Why PR Professionals Need to Pay Attention to the Social Media Revolution in the Sports Industry
    • Home
    • Privacy Policy
    • Contact
    • Disclaimer
    • Terms And Conditions

    © 2022 Cryptic11K - Your SEO Doctor

    No Result
    View All Result
    • Sales
    • Customer Service
    • Starting a Business
    • Social Media
    • Marketing
    • Time Management
    • Growth Strategies

    © 2022 Cryptic11K - Your SEO Doctor

    wpDiscuz
    0
    0
    Would love your thoughts, please comment.x
    ()
    x
    | Reply